- Hypoallergenic and pH balanced - Paediatrician and dermatologist-tested - Free from dyes, parabens, phthalates, sulphates, alcohol, and soap. - Our NO MORE TEARS® formula is as gentle to the eyes as pure water. - Mild and gentle newborn care. Suitable for use from day 1. - Gently cleanses hair and scalp When a baby is born, their skin is at its most delicate. That’s why we perfected our formulas over 125 years so they’re now even more gentle for all. Our JOHNSON'S TOP-TO-TOE Wash is clinically proven to be as mild as water and is specially designed to gently cleanse baby’s delicate skin. It lathers quickly and rinses easily, leaving your baby’s skin clean and feeling healthy. Great for kids and adults too! We only choose high quality ingredients that are gentle for baby. That’s why we’ve rejected over 400 ingredients that don't meet our Best for Baby™ Standards. * formulated to minimise the risk of allergies.