LIBRE, the French word for ‘free’, pays tribute to YSL’s most defining value: freedom. Freedom to be yourself. Freedom of choice. No compromise. Your own rules. Since 1961 freedom has dressed the YSL woman: fierce, bold, authentic. A woman powerful like ocean waves crashing against the shore. With fire burning in her soul, like flames flickering in the breeze. Bestowing strength, like an eagle soaring through the sky. To embody LIBRE is British singer song-writer Dua Lipa. “To be free for a woman in 2019 goes without asking. We live life by our own rules.” Dua Lipa For the untamed, the ones who dare to turn up the heat and embrace freedom to the full YSL Beauty introduces new LIBRE Eau de Parfum Intense. A full-bodied grand floral fragrance boasting a burning-hot character and deep sensuality.